Our staff
Jonathan Goldberg
Director Of Visual Storytelling
With over two decades as a creative director, art director, and designer, Jon joined our team to lead visual storytelling across the organization. In his first two months, he drove a full brand refresh, website update, social reactivation, and video storytelling launch – all at breakneck speed. Though new to food systems work professionally, Jon brings a personal connection to local agriculture through past farm-focused clients and a lifelong commitment to social justice. Bringing him on was a chance to break free from the echo chamber of corporate advertising and amplify farmer narratives to new audiences. We are so excited to have his unique skillset on the team!