River City Market
Located in Richmond, VA, River City Market is the only grocery store within walking distance of 10,000 households. Operation owner Sister Zatima X makes shopping for healthy food, natural skincare products, and supplements convenient for the Richmond community. She first opened River City Market in 2019, selling produce at a farmer's market before opening the brick & mortar in May 2022. Her mission is to end the food desert in the neighborhood and encourage her community to embrace a "fresh start" toward healthy eating and wellness. In addition, River City Market also operates a "Fresh Start" Mobile Market to bring fresh produce to the surrounding community with pick-up and same-day delivery. As a Virginia Fresh Match participant, customers can use SNAP benefits. Foodshed Capital will support River City Market with a 0% interest loan to cover initial costs ahead of Virginia Food Access Investment Fund Grant reimbursement. With the grant, River City will expand and form partnerships with additional local farmers to offer a greater diversity of food products.