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Hunter Hopcroft
Erica Hellen

Director of Strategy + Comms.


Erica joined our team in August 2021 and manages numerous aspects of our work including communications, marketing, and donor management, working closely with our Executive Director on development. She also regularly collaborates with our lending team on farm outreach and technical support to our borrowers.

Erica earned a Masters of Environmental Management from Yale School of the Environment in May 2021 and has lengthy experience in the production side of regenerative agriculture, business ownership, and communications. For ten years prior to her master's studies, Erica co-owned and operated Free Union Grass Farm, a regenerative livestock operation raising 100% grass-fed beef, pastured poultry and eggs, and forest-fed pork that is still in operation near Charlottesville, VA. She earned an undergraduate degree in Environmental Studies, with a focus on Sustainable Agriculture, from Warren Wilson College. She currently lives in Charlottesville, VA with her husband, son, and retired farm dog.

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